Cellaro (Wellness)

‍Client Background

Cellaro is a longevity supplement brand, rooted in the intersection of wellness, beauty, and science.

Pre-launch at the time of engagement, the brand was preparing for investor presentations and needed a refined digital presence to match its premium packaging and clinical positioning.

‍

‍

Project Overview‍

Our role was to translate Cellaro’s offline branding into a clean, emotionally resonant digital experience.

The scope focused on refining the brand’s typography and color system for digital platforms, and designing key responsive website pages with a premium, science-backed aesthetic.

The goal was to launch an investor-ready MVP that could grow with the brand while remaining Shopify-compatible.

‍

‍

Challenges

While the brand had strong packaging and voice direction, its online presentation lacked cohesion and polish. Specific issues included:

• An outdated typography system that didn’t scale digitally
• Flat color usage that didn’t evoke a premium feel
• A Shopify structure that lacked storytelling and emotional depth

The brand needed design that merged beauty with scientific credibility fast, elegant, and ready for growth.

‍

Strategy

Inspired by reference brands like Barbara Sturm, our approach emphasized softness, clarity, and trust.

We built a typography-led, emotionally resonant design system that supports scientific depth while maintaining visual elegance.

Layouts were designed with modularity in mind to allow for fast Shopify development and future content expansion​​​​​​​

‍

‍

‍Results

The final UX/UI designs provided Cellaro with a refined digital foundation that:

• Reinforced its credibility with clean, structured design
• Captured emotional depth and beauty storytelling through thoughtful layout and tone
• Set the stage for a seamless handoff to Shopify development
• Supported fundraising readiness with a polished, investor-friendly web presence

‍