MyOps (SaaS)

Client Background

MyOps is a fast-growing SaaS platform built for agents and admins managing complex real estate and field operations.

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Designed to streamline notes, contracts, and systems in one place, the tool was already gaining traction but the product experience and brand presence weren’t yet at the level needed for wide adoption.​​​​​​​​​​​​​​

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Strategy

Our approach focused on clarity, speed, and trust. We drew from intuitive SaaS and fintech benchmarks (e.g., Robinhood’s dashboard clarity, Apple-like simplicity) to simplify workflows into 1–2 taps.

We balanced mobile-first design for agents with streamlined desktop layouts for admins. Visual direction emphasized cohesion and polish, elevating MyOps from MVP look-and-feel to a product that signals reliability and scalability.

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Results

The MyOps redesign and site build enabled the client to:

• Deliver faster, frictionless workflows that agents actually request by name
• Present a cohesive brand identity to clients, admins, and investors
• Launch a polished marketing site that attracts new users and supports growth
• Equip the team with a scalable design system, reducing reliance on ad-hoc fixes
• Position MyOps as a trusted, modern platform in the competitive SaaS/real estate tech space

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